AI agents MarTech customer intelligence CTV content scaling
Brand-Trained AI Agents Are Rewriting Customer Intel
Brand-trained AI agents are giving marketers richer customer data than any survey could. Here's what that means for your MarTech stack in Southeast Asia.
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YouTube CTV creator economy brand advertising upfronts
YouTube Wants to Be TV. Its Creator Strategy Says Otherwise
YouTube is pitching brands on TV-level reach, but leaning on creators to make that case undermines the authenticity that makes YouTube worth buying.
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CTV AdTech Identity Resolution MarTech Programmatic
CTV's Data Stack Is Being Built One Acquisition at a Time
Viant's TVision acquisition reveals how CTV's identity infrastructure is being assembled deal by deal — and what that means for marketers in Southeast Asia.
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brand building pause ads CTV commerce media adtech
Pause Ads and Brand Building: What Archer Gets Right
Archer's pause ad experiment with GumGum reveals a smarter approach to shelf defence. Here's what SEA brands can learn from it.
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CTV AdTech Media Buying Connected TV Performance Marketing
When CTV Performs Like Social: Lessons for SEA Media Buyers
Samsung Ads and Crumbl cracked CTV performance metrics that rival social. Here's what SEA media buyers can steal from their playbook.
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