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An AI agent navigating a fragmented grid of CTV screens, making autonomous ad buying decisions

Agentic AI in CTV Buying: What It Means for SEA Brands

Agentic AI is reshaping CTV ad buying, but the playbook is unwritten. Here's what SEA marketing teams need to know before the infrastructure locks in.

9 October 2026 Read It

Editorial illustration of a developer examining tangled browser signals through a magnifying glass

Web Components, Safari Signals, and the Hidden Cost of Bad Names

Custom Elements are maturing fast, Safari TP254 is shipping quietly significant changes, and bad naming is costing your team more than you think. Here's what matters.

9 Oct 2026 Read

An editorial illustration of a figure standing at a digital crossroads where a search bar and a chat window diverge into two separate paths

First-Party Data Is Your Edge in the Age of AI Discovery

AI chat is the new front door for discovery—and brands without strong first-party data are already invisible. Here's how to close the gap.

9 Oct 2026 Read

A researcher examining a perfectly formed but hollow mannequin standing in place of a real user, data charts floating around it

Synthetic Users and UX Research: When Fake Data Misleads

Synthetic users promise faster UX research, but false confidence is worse than no data. Here's what design teams in Southeast Asia need to know.

9 Oct 2026 Read

AEO, Reputation Intelligence, and YouTube Retention in 2026

Three campaign-tested strategies reshaping digital marketing in SEA: enterprise AEO at scale, proactive reputation intelligence, and YouTube retention systems that convert.

9 Oct 2026 Read

Editorial illustration of a figure measuring shadows cast by invisible light sources, representing the challenge of AI search attribution

AI Search ROI: Measuring What LLMs Actually Send You

94% of B2B buyers now use AI search. Here's how to measure what it actually sends you — and why your current attribution model is probably lying.

9 Oct 2026 Read

A figure surrounded by rotating data dashboards, reaching for a single blinking signal in the centre

Beyond the 360-Degree View: Activating Customer Data That Acts

The 360-degree customer view promised everything. It delivered a dashboard. Here's how real data activation — from CEP to ChatGPT signals — actually drives engagement.

8 Oct 2026 Read

Editorial illustration of a marketing executive stepping away from a complex, tangled retail media technology dashboard

Retail Media's Leadership Gap Is a MarTech Stack Problem

Brian Monahan's exit from Albertsons Media Collective reveals how retail media networks are failing to align leadership, technology, and strategy.

8 Oct 2026 Read

A figure standing between two large network cables splitting apart, holding a clipboard and measuring the gap

Fetch Phases, Import Maps, and the Web's Signal Layer

Two-phase fetch, import maps, and View Transition API: what these browser primitives mean for tracking fidelity and signal hygiene in 2026.

8 Oct 2026 Read

Editorial illustration of a figure navigating a shifting star map representing AI-driven search visibility

Measuring AI Search ROI When the Rules Keep Changing

94% of B2B buyers now use AI search over vendor sites. Here's how to measure ROI, structure your content, and stay visible as search rewrites itself.

8 Oct 2026 Read

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