Retail Media's Leadership Gap Is a MarTech Stack Problem
Brian Monahan's exit from Albertsons Media Collective reveals how retail media networks are failing to align leadership, technology, and strategy.
Why Your Ad Tech Stack Needs Fewer Partners, Not More
The NYT's 'value over volume' approach to SSP selection is a blueprint for leaner, smarter ad tech stacks. Here's what Southeast Asian brands can learn.
Retail Media's Leadership Churn Is a Signal Worth Reading
Brian Monahan's exit from Albertsons Media Collective and consumer skepticism of shopping agents reveal where retail media's next fault lines lie.
Apple iOS 27 Privacy Move Reshapes AdTech Identity Stack
Apple's iOS 27 WebKit blocklist goes further than ATT ever did. Here's what it means for AdTech identity strategy across Southeast Asia.
Retail Media's Profit Surge and What It Means for MarTech Stacks
Kroger's 24% ad profit growth signals retail media's maturity. Here's what Southeast Asian marketers should audit in their MarTech stacks now.
Amazon's Hidden Auction Tax and What It Means for Ad Buyers
The FTC's Amazon ad auction case exposes a hidden reserve price scheme. Here's what paid media teams in Southeast Asia need to know and do now.
Amazon in Court, Google Off the Hook: What Ad Giants' Legal Battles Mean for Marketers
Amazon faces FTC charges over inflated ad pricing as Google escapes a breakup. Here's what the legal pressure on ad giants means for marketers in Southeast Asia.
Ad Tech's Week: Google Stays Whole, GCPL Consolidates, Malls Get Smart
Google keeps its ad tech stack intact, GCPL bets on consolidation across 7 markets, and Simon malls turn footfall into ad inventory. What it means for media buyers.
ChatGPT Ads Hit $1B and What It Means for Media Buying
ChatGPT's ad business hits a $1B run rate. Here's what that signals for media buyers, identity strategy, and attention economics in Southeast Asia.
Robotaxi Advertising and the Next MarTech Frontier
Driverless advertising is moving from sci-fi to media plan. Here's what MarTech teams need to know before the inventory arrives.
Retail Media Networks Are Multiplying. That's the Problem.
Too many retail media networks are fragmenting marketer budgets and attention. Here's how to audit your RMN stack before it audits you.
Amazon's $20B Ad Quarter and What It Means for SEA Buyers
Amazon hit $19.8B in Q2 ad revenue — up 26% YoY. Here's what that retail media dominance means for programmatic buyers in Southeast Asia.
Why Cross-Merchant Data Is Retail Media's Real Moat
PayPal Ads sits across 25B transactions and 400M accounts. Here's why cross-merchant data changes the retail media ROI conversation entirely.
DOOH, Retail Media, and the World Cup Attention Grab
How brands like Home Depot are activating retail media and DOOH for the World Cup — and what Southeast Asian marketers can borrow from their playbook.
Retail Media's Quiet Land Grab in Streaming Ad Tech
Walmart's acquisition of Vibe.co signals a structural shift in who owns video ad infrastructure. Here's what it means for brands in Southeast Asia.
Walmart's Vibe Deal Rewrites the Retail Media Ad Stack
Walmart's $1.4B acquisition of Vibe.co signals a structural shift in retail media. Here's what it means for ad stack strategy in Southeast Asia.
Walmart, Forbes, and the New Rules of Programmatic Reach
Walmart buys Vibe.co, Forbes bets on creators — two moves rewriting who controls programmatic reach and SMB access to CTV in 2026.
Walled Gardens, Creator Deals, and the MarTech Rethink
Amazon's quiet use of third-party ad sellers and Target's creator program overhaul signal a MarTech stack rethink brands in Southeast Asia can't ignore.
Retail Media Incrementality: Why ROAS Is Lying to You
ROAS makes every retail media campaign look good. Here's why incrementality measurement is the only metric that actually tells you if your spend is working.
Attribution Honesty: Why Ad Platforms Can't Mark Their Own Exams
Snap's Unified Attribution move signals a wider reckoning. Here's what SEA marketers should demand from platform measurement in 2026.
SKU-Level YouTube Ads and Programmatic DOOH: Signal Over Noise
Kroger x Google's SKU-level YouTube measurement and Open Media's DOOH programmatic push signal a new era of full-funnel attribution. Here's what SEA media teams should act on.