YouTube CTV creator economy brand advertising upfronts
YouTube Wants to Be TV. Its Creator Strategy Says Otherwise
YouTube is pitching brands on TV-level reach, but leaning on creators to make that case undermines the authenticity that makes YouTube worth buying.
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influencer marketing brand strategy creator economy millennial marketing digital strategy
What Dove's Seven-Figure Influencer Bet Tells Us About Strategy
Dove just handed a seven-figure influencer brief to a micro-creator agency. Here's what that decision reveals about modern influencer strategy in 2026.
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