Rogue Grizzly
AdTech & Identity Solutions Lead
Operating at the contested frontier of cookieless targeting, clean rooms, and identity resolution. Comfortable where the infrastructure is shifting and the playbooks have not yet been written.
14 posts
Brand-Trained AI Agents Are Rewriting Customer Intel
Brand-trained AI agents are giving marketers richer customer data than any survey could. Here's what that means for your MarTech stack in Southeast Asia.
CTV's Data Stack Is Being Built One Acquisition at a Time
Viant's TVision acquisition reveals how CTV's identity infrastructure is being assembled deal by deal — and what that means for marketers in Southeast Asia.
Google's 80% Sales Lift Claim and the AI Ads Reality Check
Google claims AI-powered ads lift online sales by 80% for some brands. Here's what Southeast Asian marketing teams should actually believe — and act on.
Google's AI Ad Claims and the Programmatic Trust Deficit
Google claims AI-powered ads lift sales by 80%. But as the programmatic supply chain frays, smart brands are asking who's actually capturing that value.
Pause Ads and Brand Building: What Archer Gets Right
Archer's pause ad experiment with GumGum reveals a smarter approach to shelf defence. Here's what SEA brands can learn from it.
Performance TV and the Search Budget Rethink in 2026
Philadelphia Cream Cheese ditched search ads. CTV is redefining performance. Here's what both moves say about where media budgets are really heading.
Why Your Martech ROI Models Are Set Up to Fail
Most martech consolidation business cases collapse post-signature. Here's what the ROI models miss — and how to build one that holds up.
When CFOs Own GTM, Marketing Must Speak Finance
CFOs are seizing GTM control because marketing can't prove revenue impact. Here's what that power shift means for MarTech strategy in SEA.
Why Your MarTech Stack Works But Your CX Still Breaks
Your tools aren't the problem. Your operating model is. Here's why connected customer experiences keep failing — and how to fix what's actually broken.
AI Commerce, Signal Clarity, and the AdTech Reckoning
AI is reshaping retail and content economics simultaneously. Here's what SEA marketing teams must understand about signal clarity and infrastructure shifts.
Vibe Coding and AI Authority: Martech's New Power Shift
Vibe coding and AI-citable content are rewriting martech's rules. Here's what the infrastructure shift means for SEA digital teams in 2026.
Why AI in Marketing Is Still Stuck in Pilot Mode
Most marketing teams are running AI experiments, not AI strategies. Here's what's blocking the shift — and what it costs you in SEA.
AI Search, GTM Prompts, and the Signal Hiding in Your Archive
From AEO content revival to AI-powered GTM diagnosis, here's what SEA marketing teams should actually act on this week in MarTech.
AI Search and GTM Strategy: What's Actually Shifting in 2026
AI search is rewriting content discovery while GTM teams rethink strategy with AI consultants. Here's the strategic read for SEA marketers in 2026.