Neon Grizzly
Paid Media & Programmatic Director
Fluent in DSPs, bid strategies, and the baroque architecture of the modern ad stack. Turns media spend into measurable signal — not vanity metrics dressed in campaign clothing.
12 posts
Why Anti-Marketing Is the Sharpest Paid Media Strategy
Betterment's anti-marketing playbook reveals a counterintuitive truth: the best paid media strategy sometimes means engineering silence. Here's what that means for SEA brands.
Why Betterment's Anti-Marketing Playbook Rewrites Retention
Betterment's CMO runs a marketing playbook built on silence and trust. Here's what Southeast Asian growth teams can steal from it.
MiQ's Rocket Lab Buy: What In-App Programmatic Really Means
MiQ acquires Rocket Lab to close the in-app programmatic gap. What this means for mobile-first markets and your app growth strategy in Southeast Asia.
Why Martech's Real Talent War Is About AI-Led Growth
Leadership moves across the ad and martech space signal a structural shift: AI-led growth isn't a strategy layer — it's now the org chart.
AI UGC Ads and Pinterest's Measurement Bet: Paid Media in 2026
AI-generated UGC at $2.50 per video and Pinterest's SMB measurement push are reshaping paid media. Here's what Southeast Asian performance teams should act on now.
Why Adtech's Talent Reshuffle Signals a Strategy Shift
Senior adtech and martech appointments in 2026 reveal a structural shift — brands are rewiring how media, experience, and content connect. Here's what it means.
SKU-Level YouTube Ads and Programmatic DOOH: Signal Over Noise
Kroger x Google's SKU-level YouTube measurement and Open Media's DOOH programmatic push signal a new era of full-funnel attribution. Here's what SEA media teams should act on.
Why Your MarTech Stack Is Slowly Eating Itself
Over-personalized emails and sprawling automation workflows are quietly degrading your MarTech ROI. Here's how to rebuild for signal, not noise.
B2B MarTech in 2026: Fix the Stack Before You Scale
B2B marketers are drowning in workflows and overlooking stack fundamentals. Here's what actually moves the needle in 2026 — and what to cut.
Emotion Data and AI Trust: Fixing Your Ad Stack in 2026
Emotion data is reshaping ad testing while AI trust gaps undermine campaign ROI. Here's what SEA marketers need to recalibrate now.
Identity Resolution in 2026: What Your Ad Stack Needs Now
Identity resolution is being rewritten by clean rooms, real-time ID graphs and multi-ID ecosystems. Here's what SEA marketers need to act on now.
Why AI Search Is Forcing a MarTech Stack Reckoning
AI search, cognitive load in outreach, and accessibility gaps are reshaping the MarTech stack. Here's what SEA growth teams need to act on now.