customer data platform predictive analytics segmentation data architecture CDP
Two-Stage Hurdle Models: Fix Your CDP's Blind Spot
Most CDPs predict purchase likelihood with a single model. Two-stage hurdle models fix that — and unlock sharper segmentation for SEA brands.
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customer data platform segmentation spectral clustering data architecture SEA marketing
Spectral Clustering: The CDP Segmentation Upgrade You Need
K-means is costing your CDP its edge. Here's why spectral clustering reveals customer segments your current model can't see — and what to do about it.
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