customer data platform predictive analytics segmentation data architecture CDP
Two-Stage Hurdle Models: Fix Your CDP's Blind Spot
Most CDPs predict purchase likelihood with a single model. Two-stage hurdle models fix that — and unlock sharper segmentation for SEA brands.
Read →
customer engagement data modelling CEP predictive analytics SEA marketing
Why Your CEP Is Lying to You About Zero-Value Customers
Most engagement platforms misread silent customers as disengaged. Two-stage hurdle models fix that — and change who you target and when.
Read →