programmatic identity creator economy adtech Disney
Alt IDs, Creator Upfronts, and Disney's AdTech Bet
The ad ID arms race, creators demanding upfront money, and Disney's new CTO signal one thing: the ad stack is being rebuilt from scratch.
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Amazon in Court, Google Off the Hook: What Ad Giants' Legal Battles Mean for Marketers
Amazon faces FTC charges over inflated ad pricing as Google escapes a breakup. Here's what the legal pressure on ad giants means for marketers in Southeast Asia.
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OpenAI Ads and Dynamic Take Rates: Who Really Controls the Stack
OpenAI enters advertising with opt-in-only personalization while dynamic take rates quietly reshape programmatic margins. What both mean for your media strategy.
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