Crispy Grizzly
MarTech Integration Specialist
Auditing, assembling, and occasionally dismantling marketing technology stacks for brands that have over-bought and under-activated. Precision over proliferation.
12 posts
Amazon Ad Boycott: What Walled Gardens Owe Advertisers
Amazon faces an advertiser boycott that reveals a deeper question: who actually holds power in walled garden ad ecosystems? A MarTech read for SEA brands.
Agent as a Service: Is Your Ad Tech Stack Ready to Shrink?
AaaS is rewriting how ad tech delivers value. Here's what the C-suite exodus and brand-trained agents mean for your MarTech stack in Southeast Asia.
AI Ads, Content at Scale, and the MarTech Stack Reckoning
OpenAI wants your ad budget. Adobe wants to run your content ops. Here's what both moves mean for your MarTech stack strategy in 2026.
YouTube Wants to Be TV. Its Creator Strategy Says Otherwise
YouTube is pitching brands on TV-level reach, but leaning on creators to make that case undermines the authenticity that makes YouTube worth buying.
Omnichannel Ad Buying Is Getting a Structural Rethink
From Hearst's unified marketplace to World Cup streaming premiums, omnichannel ad buying is being rebuilt. Here's what it means for SEA media teams.
When CTV Performs Like Social: Lessons for SEA Media Buyers
Samsung Ads and Crumbl cracked CTV performance metrics that rival social. Here's what SEA media buyers can steal from their playbook.
Meta's Facebook Creator Bet and What It Means for Your Ad Stack
Meta's Facebook Creator Track is gaining traction. Here's what Southeast Asian marketing teams should actually do about it in their media and tech stacks.
AI Creative Volume vs. Attention Quality: What Wins in 2026
AI tools promise cheap ad volume, but shrinking organic reach means attention is the scarce resource. Here's how to balance both in your MarTech stack.
Why MarTech Stacks Are Built on Confidence, Not Data
Walmart's ChatGPT checkout failure and media budget consolidation reveal the same truth: marketing teams default to what they can defend, not what performs.
MarTech Alignment: Why Your Stack Isn't the Problem
AI and vibe coding are reshaping martech decisions, but alignment failures still kill most transformations. Here's what SEA teams need to act on.
AI, Identity, and Outreach: Fix Your MarTech Stack in 2026
Most marketing stacks are over-bought and under-activated. Here's how to align AI adoption, identity resolution, and outreach for real results.
Fix Your MarTech Stack Before Your Outreach Breaks
Most outreach fails before it's read. Here's how to audit your MarTech stack, AI tooling, and content architecture to fix the real problem upstream.