Retail Media's Leadership Churn Is a Signal Worth Reading
Brian Monahan's exit from Albertsons Media Collective and consumer skepticism of shopping agents reveal where retail media's next fault lines lie.
Why Ad Tech Alone Won't Unlock Southeast Asia's Next Billion
Ad tech was built for 8% of the world's consumers. Reaching the next 7 billion—many of them in Southeast Asia—requires a different playbook entirely.
Unilever's 50,000-Creator World Cup Bet Rewrites Media Scale
Unilever activated 50,000 creators for the World Cup. Here's what that scale means for media buying, brand safety, and AdTech infrastructure in 2026.
DSPs Are Becoming Publishers. What Does That Mean for Your Media Mix?
Viant's publisher data tools signal a structural shift in adtech. Here's what Southeast Asian media teams need to know before the playbooks are rewritten.
Amazon Ad Boycott: What Walled Gardens Owe Advertisers
Amazon faces an advertiser boycott that reveals a deeper question: who actually holds power in walled garden ad ecosystems? A MarTech read for SEA brands.