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Ad Tech's Week: Google Stays Whole, GCPL Consolidates, Malls Get Smart
Google keeps its ad tech stack intact, GCPL bets on consolidation across 7 markets, and Simon malls turn footfall into ad inventory. What it means for media buyers.
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Retail Media Networks Are Multiplying. That's the Problem.
Too many retail media networks are fragmenting marketer budgets and attention. Here's how to audit your RMN stack before it audits you.
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OpenAI Enters Ads: Why Third-Party Measurement Changes Everything
OpenAI's ad boss says third-party measurement is 'a natural step.' Here's what that signals for programmatic buyers and brand safety in Southeast Asia.
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