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5 posts

TV Measurement Cracks, Google Faces Arbitration: AdTech's Fault Lines
AdTech TV Measurement Google Ads Identity Resolution Southeast Asia Media

TV Measurement Cracks, Google Faces Arbitration: AdTech's Fault Lines

ComScore and VideoAmp are cutting jobs while Google faces mass arbitration claims. What AdTech's structural cracks mean for Southeast Asian brands buying media.

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TV Measurement Wars, Google Arbitration, and Who Pays
programmatic TV measurement Google ads AdTech media buying

TV Measurement Wars, Google Arbitration, and Who Pays

TV measurement is in competitive freefall, and Google faces mass arbitration over ad fees. Here's what Southeast Asian media buyers need to know now.

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Google's Ad Empire Is Shifting — What That Means for Your Stack
Google Ads MarTech Stack Attribution AdTech Southeast Asia

Google's Ad Empire Is Shifting — What That Means for Your Stack

Google's ad business is evolving fast. Here's what Alphabet's Q2 earnings, the W3C Attribution API debate, and Unilever's new CDTO mean for your MarTech stack.

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Google's 80% Sales Lift Claim and the AI Ads Reality Check
AI advertising programmatic Google Ads adtech supply chain

Google's 80% Sales Lift Claim and the AI Ads Reality Check

Google claims AI-powered ads lift online sales by 80% for some brands. Here's what Southeast Asian marketing teams should actually believe — and act on.

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Google's AI Ad Claims and the Programmatic Trust Deficit
programmatic AI advertising supply chain transparency Google Ads AdTech

Google's AI Ad Claims and the Programmatic Trust Deficit

Google claims AI-powered ads lift sales by 80%. But as the programmatic supply chain frays, smart brands are asking who's actually capturing that value.

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