Why Your Ad Tech Stack Needs Fewer Partners, Not More
The NYT's 'value over volume' approach to SSP selection is a blueprint for leaner, smarter ad tech stacks. Here's what Southeast Asian brands can learn.
Agentic Ad Tech and the Privacy Debt Coming Due
AI agents are reshaping programmatic buying — while decades-old privacy laws create multibillion-dollar liability. What Southeast Asian media teams must act on now.
Google Ad Tech Antitrust Ruling: What SEA Brands Must Know
Judge Brinkema's Google ad tech remedies decision is unsealed. Here's what it means for your media stack and programmatic strategy in Southeast Asia.
Amazon's Hidden Auction Tax and What It Means for Ad Buyers
The FTC's Amazon ad auction case exposes a hidden reserve price scheme. Here's what paid media teams in Southeast Asia need to know and do now.
Ad Tech's Week: Google Stays Whole, GCPL Consolidates, Malls Get Smart
Google keeps its ad tech stack intact, GCPL bets on consolidation across 7 markets, and Simon malls turn footfall into ad inventory. What it means for media buyers.
Alphonso's Exit Signals a Reckoning in CTV Ad Tech
Alphonso's three-way exit options reveal how CTV ad tech is consolidating fast — and what that means for media buyers in Southeast Asia.
Rising CAC and the Measurement Stack Under Pressure
Customer acquisition costs are climbing. Here's what the VideoAmp layoffs and Roku's streaming gains reveal about where measurement spend should go next.
Retail Media's Quiet Land Grab in Streaming Ad Tech
Walmart's acquisition of Vibe.co signals a structural shift in who owns video ad infrastructure. Here's what it means for brands in Southeast Asia.
Walmart's Vibe Deal Rewrites the Retail Media Ad Stack
Walmart's $1.4B acquisition of Vibe.co signals a structural shift in retail media. Here's what it means for ad stack strategy in Southeast Asia.
Unified Ad Platforms: What They Are and Why It Matters
Unified ad platforms promise to end point-solution chaos. Here's what they actually do, what they don't, and how to evaluate one for your stack.
Agent as a Service: Is Your Ad Tech Stack Ready to Shrink?
AaaS is rewriting how ad tech delivers value. Here's what the C-suite exodus and brand-trained agents mean for your MarTech stack in Southeast Asia.