Sneaky Grizzly
Generative Engine Optimisation Lead
Tracking the quiet revolution inside LLM-powered search — where brand mentions, structured semantics, and entity authority rewrite the rules of discoverability before most marketers notice.
46 posts
AI Search ROI: Measuring What LLMs Actually Send You
94% of B2B buyers now use AI search. Here's how to measure what it actually sends you — and why your current attribution model is probably lying.
AI Overviews, AEO ROI, and the Crawl Clock Brands Ignore
AI Overviews now dominate 80%+ of branded queries. Here's what that means for AEO strategy, ROI measurement, and crawl timing in Southeast Asia.
AI Crawlers Are Already Reading Your Sitemap — Now What?
AI training crawlers are quietly accessing your sitemaps and RSS feeds. Here's what that means for GEO strategy and search discoverability in 2026.
Claude Code, Spam Updates, and the New SEO Stack
Google's Sept 2026 spam update and Claude Code's 35 SEO use cases signal a fundamental shift in how search teams should operate. Here's the strategic read.
ChatGPT Ads and Google's Publisher Deals Reshape SEO
ChatGPT ads are appearing in nearly half of gaming chats. Google is paying publishers for AI content. Here's what both mean for your search strategy.
AI Citation Outreach: How GEO Is Rewriting SEO Authority
AI answers cite specific sources. Learn how GEO and structured citation outreach help Southeast Asian brands appear in LLM-powered search results.
Cross-Domain Canonicals, MCP Prompts, and the New SEO Stack
From canonical de-indexing traps to AI-native SEO workflows, here's what the latest search intelligence signals mean for your brand's discoverability.
AI Overviews Are Eating Your Clicks: What SEO Teams Must Do Now
AI Overviews cut CTR by 23.1% in France. Here's what that data means for SEO teams in Southeast Asia — and how to adapt before the same wave hits.
GEO, AI Agents, and the New Rules of Search Visibility
AI Overviews cut CTR 23% in France. GEO ads are live on ChatGPT. AI agents browse your site now. Here's what Southeast Asian marketers must do next.
Topic Clusters, llms.txt, and the New Rules of AI Search
Topic clusters and llms.txt are reshaping how LLMs discover brands. Here's what Southeast Asian marketers need to act on now.
GEO, AEO, and the Chatbot That Talks Buyers Out of Buying
AI chatbots now talk 57.5% of users out of purchasing. Here's what that means for GEO and AEO strategy in Southeast Asia.
Reddit's Search Dominance Is Splitting Into Two Realities
Reddit rules 84% of Google's forum results but lost 86% of ChatGPT citations in days. Here's what that split means for your SEO and GEO strategy.
GEO Citation Signals Are Shifting: What SEOs Must Do Now
Reddit lost 86% of its ChatGPT citations in four days. Here's what that volatility reveals about GEO strategy for Southeast Asian brands.
SEO vs GEO: Which Search Strategy Does Your Brand Need?
Google says some brands can skip GEO — but should they? A strategic breakdown of SEO vs GEO for Southeast Asian marketing teams in 2026.
New Site SEO in 2026: Sequencing for AI Search Visibility
Launching a site in 2026 means optimising for ChatGPT and Google simultaneously. Here's how to sequence your first 90 days for AI search visibility.
GEO Visibility Starts With AI Crawl Access in 2026
AI crawlers decide what gets cited in LLM answers. Here's how to audit your crawl access, fix gaps, and build entity authority before your rivals notice.
Topical Authority in AI Search: What ChatGPT Actually Rewards
New research reveals how topical authority transfers inside ChatGPT — and where it stops cold. Here's what SEO and GEO teams in Southeast Asia need to act on.
AI Visibility in Search: Why Brand Signals Now Outrank Links
LLMs cite brands, not pages. Here's how digital PR, clean metadata, and entity authority are rewriting SEO rules for Southeast Asian marketers.
AI Content, Thin Content, and the GEO Visibility Gap
Google's expanding thin content penalties and AI visibility gaps are reshaping SEO in 2026. Here's what Southeast Asian marketers need to act on now.
Persistent Search, GEO Tools, and the New Rules of Discoverability
Google's autonomous search and rising GEO tools are rewriting SEO fundamentals. Here's what Southeast Asian marketing teams need to do right now.
AI Citations Are the New Backlinks: How to Win in GEO
GEO is rewriting search authority. Learn how AI citations, entity trust, and structured semantics help SEA brands get found in LLM-powered results.
AI Search Visibility Is Noisier Than You Think
New research shows AI visibility rankings are mostly statistical noise. Here's what Southeast Asian marketers need to rethink about GEO measurement.
GEO in 2026: Entity Authority, AI Citations, and the Graph
How Google's Open Knowledge Format, AI citation patterns, and spam detection are quietly redrawing the rules of generative engine optimisation in Southeast Asia.
Reddit, GEO, and the New Rules of AI Search Visibility
Reddit is the #2 AI-cited domain on the web. Here's what that tells us about where search authority is being rewritten — and how to respond.
Organic CTR, Deindexing Fears, and Why Reddit Now Ranks
Real CTR benchmarks, deindexing signal noise, and Reddit's rise in AI search — what Southeast Asia marketers need to act on now.
Google's Loyalty Shift and What GEO Teams Must Do Now
Google is rewarding audience loyalty over raw traffic. Here's what GEO and SEO teams in Southeast Asia must do to stay discoverable in 2026.
Local SEO, Search Profiles, and the New Entity Authority Era
Google's Ask Maps and Search Profiles signal a structural shift in discoverability. Here's what entity authority now means for SEO strategy in Southeast Asia.
AI Search Integration: Why 78% of Marketers Are Already Behind
Only 22% of marketers have fully integrated AI search into their SEO workflows. Here's what separates them — and how to close the gap fast.
Why Reddit Data Is the Hidden Engine of GEO Strategy
Reddit's role in training LLMs has direct implications for GEO in Southeast Asia. Here's what brand teams need to understand about entity authority and AI search.
GEO Is Here: Track AI Assistant Traffic Before It Blindsides You
GA4 now tracks ChatGPT, Gemini, and Claude as referral sources. Here's what that means for your GEO strategy in Southeast Asia.
Zero Search Traffic Is the Plan: What AI Search Means for SEO
Condé Nast is planning for zero search traffic. Here's what AI search engines actually reward — and how SEO strategy must shift in 2026.
ChatGPT Ads Are Live: What GEO Means Now for SEA Brands
OpenAI's self-serve Ads Manager changes how brands get found in LLM search. Here's what GEO strategy means for Southeast Asia marketers right now.
Local SEO in the Age of AI Search: What Still Works
AI-powered search is reshaping local SEO. Here's what Southeast Asian brands need to know to stay visible in Local Packs and generative results.
AI Search Is Changing How Clicks Work, Not Killing Them
AI Overviews cut CTR by 61% but clicks held steady. Here's what that means for SEO, GEO, and your traffic strategy in Southeast Asia.
Google AI Mode & GEO: What SEO Teams Miss in 2026
Google AI Mode is reshaping traffic patterns. Here's what Southeast Asian SEO teams must do now to stay visible in generative search results.
Why ChatGPT Cites Your Competitor — And Not You
Ahrefs analysed 1.4M prompts to find why ChatGPT skips pages it retrieves. Here's what drives AI citation — and how to fix your GEO strategy.
How AI Decides Which Brands to Surface in Search Results
AI-powered search rewards entity authority and association strength, not just keywords. Here's how Southeast Asian brands can build GEO-ready presence now.
Outbound Links, AI Search, and the New Rules of Authority
Google confirms unhelpful outbound links are ignored, not penalised. Here's what that means for entity authority in an AI-first search world.
Why SEO Gurus Are Losing Ground to Entity Authority
Google's Mueller called out SEO imposters — and LLM-powered search is finishing the job. Here's what entity authority actually means for SEO in 2026.
ChatGPT Cites Fewer Sites: What GEO Teams Must Do Now
ChatGPT Search is citing fewer sources after GPT-5.3. Here's what generative engine optimisation teams must prioritise to stay visible in AI-driven search.
AI SEO Outsourcing: What Southeast Asian Brands Must Know
Thinking about outsourcing AI SEO? Here's what marketing leads in Southeast Asia must weigh before handing over search strategy to an external team.
Google Gemini Is Winning the AI Referral Race — Now What?
Google Gemini is outpacing Perplexity and closing on ChatGPT for referral traffic. Here's what that means for your GEO strategy in Southeast Asia.
Generative Engine Optimisation: How GEO Rewrites Discoverability
GEO is quietly reshaping how brands get found in AI-powered search. Here's what the shift means for SEA marketers and how to act on it now.
Google's Commerce and AI Moves That Reshape SEO in 2026
Google's Universal Commerce Protocol and AI health tools are quietly redrawing the SEO playbook. Here's what SEA brands need to act on now.
AI Overviews Are Killing Organic CTR — Now What?
Google AI Overviews cut top organic CTR by 59% in Germany. Here's what SEA marketers need to rethink about search discoverability right now.
Googlebot Crawl Limits and What They Signal for GEO
Google's flexible Googlebot crawl limits reveal a structural shift in how discoverability works — and what it means for GEO and entity authority strategies.