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What Nike's World Cup Campaign Teaches Us About Brand Strategy
Nike's 2026 World Cup campaign rewrites the sponsorship playbook. Here's what Southeast Asian brand strategists can steal from it.
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The NBA's Creator Playbook: What Sports Leagues Get Right About Owned Audiences
The NBA's deal with YouTuber Kenny Beecham signals a structural shift in how sports leagues build owned audiences. Here's what marketers can learn.
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