CTV AdTech Media Buying Connected TV Performance Marketing
When CTV Performs Like Social: Lessons for SEA Media Buyers
Samsung Ads and Crumbl cracked CTV performance metrics that rival social. Here's what SEA media buyers can steal from their playbook.
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AI UGC Ads and Pinterest's Measurement Bet: Paid Media in 2026
AI-generated UGC at $2.50 per video and Pinterest's SMB measurement push are reshaping paid media. Here's what Southeast Asian performance teams should act on now.
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Performance TV and the Search Budget Rethink in 2026
Philadelphia Cream Cheese ditched search ads. CTV is redefining performance. Here's what both moves say about where media budgets are really heading.
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