customer data platform data transformation dbt Databricks data stack strategy
Why Your Data Stack Is Two Decisions Dressed as One
Most execs approve compute and transformation logic as one budget line. Here's why that confusion is costing your CDP its licence fee.
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customer data platform dbt Snowflake data transformation CDP architecture
dbt + Snowflake: What the CDP Stack Can Learn From Data Eng
dbt Labs' Snowflake Partner of the Year win signals a maturation in data transformation that CDP teams can't afford to ignore. Here's the strategic read.
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