programmatic ad tech Amazon Ads FTC media buying retail media
Amazon's Hidden Auction Tax and What It Means for Ad Buyers
The FTC's Amazon ad auction case exposes a hidden reserve price scheme. Here's what paid media teams in Southeast Asia need to know and do now.
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retail media programmatic Amazon Ads ad spend Southeast Asia
Amazon's $20B Ad Quarter and What It Means for SEA Buyers
Amazon hit $19.8B in Q2 ad revenue — up 26% YoY. Here's what that retail media dominance means for programmatic buyers in Southeast Asia.
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PMax Amazon Ads Programmatic Paid Media AdTech
PMax, Amazon Ads, and the Slow Return of Control
Google is quietly loosening PMax's black box. Amazon's top sellers are revolting. What both signal about the future of programmatic control.
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Amazon Ads walled gardens advertiser boycott AdTech media strategy
Amazon Ad Boycott: What Walled Gardens Owe Advertisers
Amazon faces an advertiser boycott that reveals a deeper question: who actually holds power in walled garden ad ecosystems? A MarTech read for SEA brands.
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